Workshop Title: New Year, New Business Resolutions

Format: Group Workshop or 1:1 Sessions
Target Audience: Photographers and small business owners
Duration: 3-4 hours
Location: Studio or online via Zoom

Workshop Overview

Kickstart the new year by setting actionable business resolutions to elevate your photography career! This workshop will guide participants in reflecting on their past year, defining clear goals, and creating a strategic plan for success.

Workshop Outline

1. Introduction

• Welcome participants and introduce the instructor.
• Overview of the workshop objectives and agenda.

2. Reflection on the Past Year

• Group discussion on achievements and challenges faced in the previous year.
• Individual reflection exercise: What worked, what didn’t, and what lessons were learned.

3. Setting Business Resolutions

• Discuss the importance of setting SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound).
• Brainstorming session: Participants identify 2-3 key resolutions for their photography business.

4. Creating an Action Plan

• Break down resolutions into actionable steps:
  • What resources are needed?
  • What skills need to be developed?
  • Timeline for each action step.
• Participants will create a personalized action plan for the year ahead.

5. Marketing and Promotion Strategies

• Explore effective marketing strategies to achieve resolutions:
  • Social media tactics
  • Networking and collaborations
  • Email marketing and newsletters
• Participants will outline a marketing plan that aligns with their resolutions.

6. Accountability and Support

• Discuss the importance of accountability in achieving goals.
• Participants pair up or form small groups for accountability partnerships throughout the year.
• Suggest creating a shared document or online group for ongoing support and updates.

7. Q&A Session

• Open floor for participants to ask questions and share additional insights.

8. Closing

• Recap key takeaways from the workshop.
• Encourage participants to stay committed to their resolutions and support one another.

Additional Information

• Materials Needed: Notebook and pen for notes, a laptop or tablet for action planning (if applicable).